Digital Marketing Specialist

Standort: Berlin, Germany

Gehalt: $2,300.00

Job Description

We are seeking a Digital Marketing Specialist to develop and implement effective online marketing strategies that drive traffic, engagement, and conversions. The ideal candidate should have expertise in SEO, PPC, social media marketing, email marketing, and content marketing. You will work closely with our team to create data-driven campaigns that enhance brand visibility and business growth.

Responsibilities:

Develop and execute SEO strategies to improve search engine rankings.
Plan and manage Google Ads, Facebook Ads, and other PPC campaigns.
Create and optimize engaging social media marketing campaigns across platforms.
Implement email marketing campaigns using tools like Mailchimp or Klaviyo.
Monitor and analyze website traffic and campaign performance using Google Analytics.
Generate high-quality content for blogs, ads, and social media posts.
Conduct competitor analysis and market research to stay ahead of trends.
Optimize conversion rates through A/B testing and landing page improvements.

Requirements:

Proven experience as a Digital Marketing Specialist, SEO Expert, or similar role.
Expertise in SEO, PPC (Google Ads, Facebook Ads), and social media marketing.
Strong understanding of Google Analytics, Google Search Console, and digital marketing tools.
Experience with content marketing, email marketing, and lead generation.
Knowledge of keyword research, link building, and technical SEO.
Excellent analytical and problem-solving skills.
Ability to work on multiple projects and meet deadlines.

Preferred Qualifications:

Experience with eCommerce marketing (Shopify, WooCommerce, Amazon Ads, etc.).
Familiarity with automation tools like HubSpot, Zapier, or Hootsuite.
Basic knowledge of HTML, CSS, and website optimization techniques.